Manchester electro-pop duo TONICA avoid city’s brit-pop cliché with debut single ‘Save Yourself’

Manchester-born Tonica are looking to break out of the box with their fresh, vibrant brand of electro-pop.

The brooding beats, vivacious synths and warped vocals make for an interesting heavy alt-pop sound. The song creates atmosphere through its cinematic sound and expressive lyrical content, as it speaks of the plight of modern day love.

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TONICA Artwork by graphic designer, João Oliviera 

The group, consisting of singer, songwriter Amory and songwriter, instrumentalist and producer Sam, are looking to hone their craft in a more niche area that represents their new alternative electro-pop outlook. The change in direction of sound has been fuelled by a desire between the duo to offer indie-pop music that has substance, offsetting the typical ‘all out pop’ image.

‘Save Yourself’ shows immediate similarities to The Weeknd’s ‘The Hills’; the dark undertones and distorted vocals seem to connect the two songs. This is made all the more fascinating as TONICA list contemporary alt-pop acts such as Banks, Honne, The XX and The Weeknd as their primary influences, particularly for this song.

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Still shot from The Weeknd’s ‘The Hills’ Photo Source: http://www.youtube.com

Coming from a place of rich musical history, it’s very refreshing to see the pair have steered well clear of the infamous Brit-pop sound synonymous with Manchester. Hopefully this allows for a new sub-division of fans to form, for a genre that maybe isn’t as popular as the classic indie pop, or rock sounds of today.

TONICA are on Facebook, Instagram, YouTube and SoundCloud.

Grace Mitchell

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